On September 15th we celebrated the opening of our Abu Dhabi store with a grand launch event. The UK Ambassador Philip Parham, ceremoniously cut the ribbon together with Sanjiv Mehta, Chairman of The East India Company and Mohi-Din Binhendi, President of the Binhendi Enterprises LLC.
The event was attended by key individuals in the UAE, members of the British Business Group and media personalities. All of our guests enjoyed a lovely evening with live music and delicious iced teas. They were also given a taste of our fine teas, biscuits and chocolates. In special attendance, our tea master Lalith Lenadora offered insights to the guests on our exclusive range of teas.
This is our first store in the UAE and third in the Middle East, offering customers an expertly curated selection of fine teas and coffees; artisan sweet and savoury biscuits; an exquisite chocolate range; and flavourful jams and marmalades. The extensive range also includes The Company’s exclusive hand-crafted Bone China and Porcelain for tea and coffee. Unique in appearance and rich in history, each piece is painted by master craftsmen using mineral paints and 18 carat Gold.
Phillip Parham, UK Ambassador to the UAE said on the occasion: “The UK has a reputation for providing quality products that few, if any, other countries can match. We have iconic brands of which we can be justifiably proud and The East India Fine Foods Company certainly belongs in that category. I welcome this opportunity to congratulate all those involved in the launch of this magnificent new store, here in Abu Dhabi. It will undoubtedly create a remarkable connection between an iconic company based in Britain, now to be seen and experienced in the UAE.”
Today, The East India Company has marked its foundation with a spirit of remarkable connections from The Company’s rich heritage. It continues to explore the world to surprise and delight customers with inspirational tastes crafted from the finest ingredients the world has to offer – it remains a quintessentially British brand with influences from diverse cultures.